6. How to Create Keywords in Text-Calibur
Welcome to the Text-Calibur training guide. In this guide we will introduce you to everything you need to know to complete your first send. Topics that we will cover include how to make a campaign, how to add subscribers to a campaign, creating keywords, adding ‘trigger’ messages to your feeds and how to send a ‘message blast’.
How to Create Keywords in Text-Calibur
Creating Keywords allows you to send follow-up messages when people respond to your initial message. This usually takes the form of a Call to Action similar to: “Respond with START to..” Leads that respond with your Keyword are much more likely to be interested in what you are offering. This also allows you to create a 2-Way Conversation with your Lead that helps Deliverability of future messages.
- Click Keywords on the Menu to the left of your Dashboard.
- Click Add to get started.
- Create your Keyword by typing it into the highlighted box.
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- Common Keywords are: START, BEGIN
- Tip: Use Short and Easy to Type words as your Keywords.
- Keywords are unique to your Account
- Common Keywords are: START, BEGIN
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- Create the Response you want to be sent immediately once a Lead replies with your Keyword.
- If you want another message to be sent AFTER this initial Response you want to click the slider to Yes.
- Select the way you wish to contact the Lead after the initial response you just created.
- ClickSMS to send a follow-up Text Message.
- Select the Campaign you want the Triggered Message to send to.
- Set the Delay you want on this Triggered Message.
- Delays are measured in Seconds currently.
- 5/10/15 minute (300/600/900 second) Delays tend to work best.
- You can Delay up to 24 hours.
- Click Save to finish setting up the Trigger.
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Instructor Team
Here at Text-Calibur you will have dedicated accounts managers, to guide you through the entire process and help you become a successful SMS marketer. Whether you’re an expert or just getting started, we provide you with all the necessary tools and training to make your campaigns profitable.
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