6. How to Create Keywords in Text-Calibur

Welcome to the Text-Calibur training guide. In this guide we will introduce you to everything you need to know to complete your first send. Topics that we will cover include how to make a campaign, how to add subscribers to a campaign, creating keywords, adding ‘trigger’ messages to your feeds and how to send a ‘message blast’. 

How to Create Keywords in Text-Calibur

Creating Keywords allows you to send follow up messages when people respond to your initial message. This usually takes the form of a Call to Action similar to: “Respond with START to..” Leads that respond with your Keyword are much more likely to be interested in what you are offering. This also allows you to create a 2-Way Conversation with your Lead that helps Deliverability of future messages.

  • Click Keywords on the Menu to the left of your Dashboard.

  • Click Add to get started.
  • Create your Keyword by typing it into the highlighted box.
      • Common Keywords are: START, BEGIN
        • Tip: Use Short and Easy to Type words as your Keywords.
        • Keywords are unique to your Account
  • Create the Response you want to be sent immediately once a Lead replies with your Keyword.
  • If you want another message to be sent AFTER this initial Response you want to click the slider to Yes.
  • Select the way you wish to contact the Lead after the initial response you just created.
  • ClickSMS to send a follow-up Text Message.
  • Select the Campaign you want the Triggered Message to send to.
  • Set the Delay you want on this Triggered Message.
    • Delays are measured in Seconds currently.
    • 5/10/15 minute (300/600/900 second) Delays tend to work best.
    • You can Delay up to 24 hours.
  • Click Save to finish setting up the Trigger.

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Instructor Team

Here at Text-Calibur you will have dedicated accounts managers, to guide you through the entire process and help you become a successful SMS marketer. Whether you’re an expert or just getting started, we provide you with all the necessary tools and training to make your campaigns profitable.

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