by Pierre | Sep 4, 2025 | SMS Marketing
SMS marketers often chase the answer to one big question: How do we get customers to do what we want? A better question is, how can we help our customers get what they want? This shift in focus is the start of powerful customer journey mapping. Understanding this path...
by Pierre | Aug 28, 2025 | SMS Marketing
In the fast-paced digital marketing landscape, SMS marketing and email marketing have emerged as two of the most effective tools in a marketer’s arsenal. Each platform brings its own set of strengths, with SMS offering unparalleled immediacy and engagement,...
by Pierre | Aug 1, 2025 | SMS Marketing
SMS Marketing vs Mobile Marketing: What’s the Difference? Are you confused about the difference between SMS marketing and mobile marketing? You’ve got company. Many marketers use these terms interchangeably, but they’re not exactly the same thing....
by Pierre | Jul 23, 2025 | SMS Marketing
The online marketing world speeds by. Businesses are always searching for better methods to grab people’s attention. While many have successfully utilized SMS (Short Message Service) marketing for lead generation and customer engagement, few realize the hidden...
by Tim Kearney | Nov 26, 2021 | Digital Marketing, SMS Marketing, Text Calibur
Defying all expectations, last year’s Black Friday (and Cyber Monday) sales were recording-breaking in spite of everything that was going on in the world– and predictions say that this year is going to increase yet again. Black Friday began as a sales event...
