SMS Marketing and email marketing are two of the most popular forms of digital marketing. They both have their own advantages and disadvantages, which is why it’s important for email marketers to know about how SMS Marketing can help them grow their business. Nowadays, businesses can send text messages to customers through a smartphone or via a third-party provider such as Text-Calibur.

If you’re a professional email marketer, you know how hard it is to get into the inbox regularly with all the changes in the filters Yahoo, AOL, Gmail, and other top-level domains have. Coupled with the fact that they switch up what gets through their filters at the drop of a hat, as well as what doesn’t get through, constantly getting your message out via email can be a huge hassle.  

Getting into an inbox has never been hard, getting it read and not sent to spam is the difficult part. 

The companies that get in the inbox are recognized brands that have very good open rates and click through rates on their products. So how do you combat this difficulty?


The percentage of email content that ends up in spam filters is increasing every year.

Email marketing has been around for years, but it’s not as effective as it used to be. The percentage of email content that ends up in spam filters is increasing every year. There is at least a 50% chance that an email will get caught in the filter and never reach the inbox.

One way you can improve your chances of getting through these filters is by using a combination of SMS and emails. SMS Marketing allows you to send highly targeted messages directly to your audience that has also received an email. Because they aren’t emails and there are more regulations on sending out text messages, these messages won’t go to any spam folder.


Increase visibility and deliverability issues with SMS marketing.

A huge advantage of SMS marketing is that it’s delivered directly to the customers’ phone, not their email addresses. This means that they’ll receive your messages in real-time and at a time when they’re likely to be using their phone.

Another advantage of SMS marketing is that because it’s delivered straight to their phones, there are no issues with deliverability or spam filters. When you send an email message, it has to go through many different stages before it reaches the inboxes of your customers—including spam filters and junk folders. With text messaging, however, the messages are sent directly from one person’s mobile phone line to another person’s mobile phone line—no middlemen involved!


Email marketing can be used in conjunction with SMS Marketing

Email is one of the most effective digital marketing strategies out there. Even with its seeming low open rate, it’s cost-effective and has a high ROI. It’s also one of the most commonly used customer acquisition channels by businesses as it helps them reach large audiences across all demographics. However, a new challenger has come into play! SMS Marketing, which is now considered to be more effective than emails when it comes to reaching customers on their phones.

The catch is, just because SMS can be more effective than email marketing, there’s no reason not to use both. Furthermore, SMS marketing can actually be extremely helpful to your email marketing campaign. 


How Text-Calibur helps Email Marketers

Text-Calibur has a plethora of features, but the one that can help with email engagement the most is our API program. Text-Calibers API sends out text messages after you just sent an email. Say that you send out 20,000 emails, with the average open rate of text messages being 20%, only about 4,000 of those emails will be opened. However, the text message open rate is much higher than that of emails. If you also send out 20,000 text messages, with the average open rate being around 90%, then approximately 18,000 will open that text. 

A trick that you can do with this is have that text message tell people to check their inbox, you will get from a 20% email open rate to approximately 50%-75% open rate, and with that your email deliverability for the rest of your send will increase.

Not only that, but with your open rate increasing, it will help influence future emails since it is showing the system that your emails aren’t spam and people are actually opening them.

A further example is that if you’re a broadcast email marketer sending out half a million messages in a day, if you send out a text message to the first 50,000, that would cost you approximately $250. But if you get a 50% open rate on 500,000 emails, you will be warming up your domains and printing money as you should make over $10,000 on that send depending on your data, and depending on the offer sent.

So if you are an email marketer looking to make better money through email marketing, then you need to do it more strategically and invest in SMS marketing and text message marketing to help give your email customers a reminder. 90% of all text messages are viewed in the first five minutes. So if you send out a text message ten minutes after you send the email, your open rate should spike immediately.

If you are interested in increasing your business revenue with SMS marketing, contact our experts here and we can get you started on the path to slay your next SMS campaign